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Turn Signals Into Pipeline, Without Rebuilding Your Funnel - FULL Training

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Early access to the full training: Turn Signals Into Pipeline, without Rebuilding Your Funnel
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Who This is For

B2B marketers with disconnected tactics and quiet pipelines

Founders sitting on a stack of leads and no booked calls

Lean GTM teams that need a system, not more traffic

Anyone who’s done the work—but still feels stuck at the top of the funnel

Hi, I’m Sheri Otto—former HubSpot demand lead turned strategic growth partner for lean B2B teams. When I joined a global SaaS company, we were missing pipeline targets—badly.

Everyone was optimizing broken campaigns, hoping something would suddenly click. But I saw the problem wasn’t traffic or lead volume.

It was this: We had no system to identify who was ready. So I built one. Fast. Scrappy. With purpose. We launched what became known as the Imported Contacts Workflow—and it quickly became one of the top 3 demand drivers at the company, generating 50+ qualified leads a month.

That system? It evolved into what I now teach inside the Greenlight Demand System™

And it’s helping B2B teams go from stuck… to booked.

What others are saying

"Sheri carefully listened and analyzed the situation. She not only diagnosed what went wrong with our lead gen funnel—but built a checklist we now use for every campaign."

-Rifah Nawar, Growth Lead